How To Avoid Paying More For Your Adwords Landing Pages
Posted on July 8, 2006
Filed Under Advertising & Marketing, Affiliate Programs, Google Adwords, Pay-Per-Click
If you’re using Google Adwords and use landing pages in order to capture prospects name and email addresses so that you can follow up then you need to be aware of Google’s policy which may hike up the price of advertising for poor performing landing pages.
Of course there is an upside to this dilemma as maybe more Adwords publisher’s will pay close attention to the performance of their landing page and make necessary adjustments and further tests to improve their overall performance. Stays focused and keep an eye on your campaigns to avoid any unnecessary price hikes. Always contact Google direct to voice any of your concerns.
Think carefully about the design and layout of your landing page and get creative. You want to get the most sign ups possible. So give your prospects the sense that they should not click away from your page. A few tips to improve your landing page sign ups:
- Experiment with sales letter type page designs
- Better impact with screen length landing pages [without having to scroll down your page]
- Landscape designs can be more eye catching
- Add a brief audio introduction
- Add good quality images and an attractive header
- Test out postcard type designs [clean and friendly appearance]
Examples of high impact landing pages:
Rick Raddatz With Instant Audio
Eban Pagan’s [David DeAngelo] DoubleYour Dating
Header Generator With Armand Morin
Best of luck with your landing pages designs. Thanks to JenSense for reminding me about this important issue.
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