Guest Article: Explode Your Sales With Other People’s Traffic
Posted on October 29, 2006
Filed Under Advertising & Marketing, Articles, Search Engine Traffic, Web Site Promotion, Web Site ToolBox
Explode Your Sales With Other People’s Traffic
- by Jim Edwards
© Jim Edwards – All Rights reserved
http://www.thenetreporter.com
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Ask virtually any website owner to name their #1 problem and
invariably it comes back to one word – “Traffic!”
How do you get more traffic to your website without breaking
the bank?
Well, the most immediate source for website traffic is
actually quite simple and it’s called “OPT” – Other People’s
Traffic.
Other people have the targeted website visitors you need
right now – you just need to persuade them to funnel some of
it your way.
Your mission is to find people who can refer you their
traffic either for a flat fee, as a trade for services, for
a commission, or on a pay-per-click basis.
The quickest way to find people to refer traffic is to take
inventory of who you know (and who they know) that runs a
site getting the targeted traffic you need.
Once you exhaust that list, go to the search engines and
search using the keyword phrases that would bring the ideal
prospects to your site.
Make a list of the websites that rank well in those searches
and approach them about a traffic deal.
Try to work all your agreements on a per-sale basis first so
you won’t have to pay any cash up front.
They get paid only after a sale is made and you have the
money in your hand.
If they don’t want to work a deal on commission, then you
should negotiate a pay-per-click deal.
This means you only pay when a visitor comes to your site.
However, make sure you closely track the visitors coming
from the site so you can spot any funny business (click
fraud) where the owner might try to inflate the actual click
through numbers to increase their commissions.
You have 4 choices for funneling another site’s traffic to
yours: endorsed mailings, hover ads, text links, and
banners.
Endorsed mailings are the best way to funnel traffic from
another site.
A well-written endorsement letter by a list owner or
publisher with a good relationship with subscribers who can
buy from you is worth its weight in gold.
An effective endorsed mailing can result in traffic, sales,
and money in your pocket within minutes of sending it.
“Hover Ads” represent the next fastest way to funnel traffic
to your site.
When used incorrectly, hover ads create an annoying
distraction for web surfers.
Make sure your hover ads are relevant to exactly what
visitors want by providing focused content (and only showing
up once per session).
The next way to funnel traffic from other sites is trading
or buying “Text Links” – which simply means you get someone
else to link to your site from their site either by paying
them or linking back to them from your site.
TIP: Make sure you negotiate a high profile spot for your
link on the other person’s site so you get maximum
opportunity for people to click through to you.
Banner ads are making a surge in the marketplace as a viable
traffic source.
Don’t expect nearly the same click-through rate on a banner
as for a text ad.
However, banners can result in traffic if you only buy them
on a per-click basis or negotiate a very low cost per
thousand impressions ($5-10 to start).
When negotiating with other websites to steer some or all of
their traffic your way, make sure you create win-win
scenarios that make them want to work with you.
–
Jim Edwards is a syndicated newspaper columnist and the
co-author of an amazing new ebook that will teach you how
to use fr^e articles to quickly drive thousands of targeted
visitors to your website, affiliate links, or blogs…
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Need MORE TRAFFIC to your website or affiliate links?
“Turn Words Into Traffic” reveals the secrets for driving
Thousands of NEW visitors to your website or affiliate
links… without spending a dime on advertising!
Click Here> TurnWordsIntoTraffic
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View Jim Edward’s Video!
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