PPC Advertising On Amazon Via Clickriver

Posted on November 6, 2006
Filed Under Pay-Per-Click, Technology and Web 2.0

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How would you like to capture a slice of Amazon’s online consumers through pay-per-click ads on their site?

I found an interesting article from Darren Prowse highlighting the company Clickriver who are currently running a beta PPC ad program on Amazon. Unfortunately the program is currently only available to US residents. I hope to see this service opened up to the wider audience so that international advertisers will get an opportunity to participate.

As for now we will have to sit back and wait for the resulting feedback and progress.

This could be another channel for investing PPC advertising in areas other than Google, Yahoo etc. As it is very new those who are participating will have the benefits of being the first to get their message across to Amazon’s ever growing community of online shoppers.

If you are fortunate enough to get into the Clickriver PPC ad program I’d like to hear your results in the near future.

Amazon appears to be branching out with their introduction of AStores and continuing development of the stores for current associate program.

What do you think the chances are that they will raise their commission structure?

Yeah, I know that is wishful thinking. However most of us do shop at Amazon at one time or another. I know I do and find some good bargains from time to time.

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