Guest Article: 9 Killer Ways To Sell Your Back-End Products

Posted on January 15, 2007
Filed Under Articles, Ezine Advertising

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9 Killer Ways To Sell Your Back-End Products
by Denise Hall

A back-end product is a product you attempt to sell your
customers after they have recently purchased a related
product from your business.

If you’re not trying to sell back-end products to your
customers, you’re making a big mistake. It’s easier to
sell to existing customers than it is to sell to new
ones who don’t trust your business yet.

Below are nine killer strategies you can use to sell
your back-end products to your existing customers:

1. When you ship people the first product they bought,
insert a flyer or brochure for your back-end product
in the package.

2. Give customers a free subscription to a "customers only"
ezine when they buy your product. You could include
your ad for your back-end product in each issue.

3. Send your customers greeting cards on holidays or
on their birthday. Include a small advertisement
inside the card for your back-end product.

4. After people order your first product from your
web site, take them to a "thank you" web page and
include your back-end product ad on that page.

5. Send customers a free surprise gift after they
order your first product. You could attach another
ad with the free gift for your back-end product.

6. If you’re selling an electronic product, like an
ebook, include your ad for your back-end product
somewhere inside the electronic product.

7. Give your customers a free membership to your
"customers only" private site. You could include
your ad for your back-end product somewhere inside
the private site.

8. Send your customers a thank you letter by mail
or e-mail. You could mention your back-end product
somewhere in the letter.

9. Ask your customers if they want to be updated in
the future when you have new product offers. You
could have them sign up to receive e-mail or snail
mail updates.

Your business will have a greater chance of surviving
when you attempt to sell back-end products to your
existing customers.

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Denise Hall is the owner of Home Business on a Budget which
specializes in tools and resources for your home business
needs. Visit http://www.home-business-on-a-budget.com today.
Get weekly articles, tips, information and resources here:
http://tinyurl.com/4f9k8

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I’m sure you can think of some more ingenious ways to
help sell your back end profits. Share your ideas with
readers by adding your comment.

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