The Page View Model Is Dead - NuConomy Web Analytics
Posted on February 11, 2008
Filed Under Advertising & Marketing, Software, Technology and Web 2.0, Web Site Promotion
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“Go beyond the old Page View model and start to measure engagement. Understand your users’ activities and how they interact with the various features of your site like never before.”
Shahar Nechmad, NuConomy Founder
You’re probably familiar with heat maps used to chart where visitors click on your web pages. I’ve covered the service provided by Crazy Egg some time ago. Well after catching up on my SomeWhat Frank articles I watched a presentation from a new start up company called Nuconomy.
NuConomy founder, Shahar Nechmad demonstrates how their unique service not only used the heat maps to record how visitors go through your web site but you can also follow a single user as if you were watching over their shoulder to see EXACTLY how they interact on your site!
Break down demographics you can define what activities you want to define and you can disseminate this information to get a completely new look into your business web site content.
- Find out what keywords converted to sales
- Improve your site layout to help increase sales and/or opt-in conversion rates
- Break down the demographics of your visitors for further analysis
- Define what activities you want to research using variables to monitor and record results.
- Restructure your web page design to make it more user-friendly
NuConomy looks set to break the records for defining advanced web analytics in a user friendly format. With so many variables that can be broken down to reveal valuable insights into your users’ experience. Webmasters will have a truly knowledgeable statistics of their web site’s performance and user activity that it will be easier to make key changes to increase conversion rates to new levels.
This is definitely one of the most advanced web analytics I have come across to date so I hope they will be forthcoming as they roll out the beta tests to unveil their full working web analytics for the benefit of online business sites.
Nuconomy is in Beta testing mode right now. To keep up with current development sign up for a free account and subscribe to the official NuConomy blog.
What I like most about using web analytics data such as Google Analytics is that there are no intrusive pop-ups or visible changes to distract visitors. Plus there are no complicated amendments to be made in order to use and get the most out of the service. Just simply et your desired variables, copy and paste code into your web page and log into the service provider to view your latest statistics.
Do you use web analytics data? You may want to share your own results by adding your comments.
“HERE LIES THE PAGE VIEW”
The “Page View” model is “DEAD”
Click above or here to watch.
Also featured on SomeWhat Frank TV :
5mins - A compilation of videos less than 5minutes on various topics
Sportingo - Wordlwide sports news and fans sharing their viewpoints
ClickTale - Record your visitors actions on your web pages
Delver - Search engine influnced by social networking
Maybe the site should be renamed to “SomeWhat Fabulous”. I’m always intrigues as to the valuable references and insights Frank Gruber shares with his readers with a down to earth perspective on the technology hemisphere. Cheers Frank!
Further Reading:
Free Cool Tool For Tracking The Keyword Search Terms Of Your Visitors
Boost Your Conversion Rates With Crazy Egg
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2 Responses to “The Page View Model Is Dead - NuConomy Web Analytics”
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Comments 
Hi Nancy,
Very informative post. I would be a strong advocate of analysing your website data to enhance your visitors experience and gain that all important conversion. I took a look at Nuconomy and it certainly looks innovative. I will be keeping a close eye on developments. I had not heard of them prior to your post. Finding out the keywords that convert to sales and improving your site to increase sales is paramount to success. Any tool that gives one the edge is worth investigating. More and more people are using Google Analytics and tools like MuVar to maximize the performance of their sites. I am in the very early stages of using web analytics but look forward to it. I have years of experience of analysing customer related data in all kinds of systems and it is something I am very passionate about and thoroughly enjoy plus I have seen the effectiveness and benefits of this data when utilised correctly. In a bricks and mortar business, we would want to analyse as much data as possible about our customers, so why not on the internet? After all, our websites are our business. Excellent site Nancy.
Hi Mary,
I’m glad you enjoyed reading this particular post becuase like to I was intrigued by the powerful analytics service that NuConomy will provide.
I can’t wait until they roll out the Beta testing let alone the next full working phase.
Thanks for your valuable input Mary.
Best wishes,
Nancy