Google Announces Official DoubleClick Acquisition

Posted on March 11, 2008
Filed Under Affiliate Networks, Affiliate Programs, Announcements, Articles, Google Adsense, Pay-Per-Click

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The Inside AdSense team have officially announemeed that Google have completed their acquired DoubleClick. I just read the email announcemnt as below:

“You may have seen today’s announcement that Google has completed its acquisition of DoubleClick. The combined company will offer more tools for publishers, enhance productivity and provide additional revenue opportunities so you can focus on creating more relevant content and improve the user experience on your websites. We will also work with our existing publishers to better monetize their inventory by combining DoubleClick’s and Google’s strength in inventory management, ad serving, and optimization.

If you have a DoubleClick account, rest assured that everything will continue to operate as usual, and that you’ll receive the same support you’re used to. For more information, please read our press release.”

Posted by Kim Malone — Director Online Sales & Operations, AdSense

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Therefore the speculation and nail biting is finally over. Now it will be interesting to see what Google have in store for the affiliate management service. Are Google now a monopoly having a more than sizeable chunk of the online advertising market or is this just good business?

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Comments

2 Responses to “Google Announces Official DoubleClick Acquisition”

Damien Riley on March 12th, 2008 12:44 am

When Google had a sense of what impartiality was, prior to Paagerank, they could have bought everything up and I wouldn’t have minded. Now, I am very leery of their practices and business dealings. I prefer to use non-Google services now.
Nancy P Redford on March 12th, 2008 12:11 pm

Hi Damien,

I understand your standpoint. I can’t decide whether to love or hate Google. For now I will remain on neutral ground.

Like many others online I’ll be watching what come next!

I haven’t written about Google for a while because I felt like ‘Google Central’. What I mean is too much talk about them can make you all Google Crazy. However this news got my undivided attention.

Take care,

Nancy