How to Use Teleseminars to Promote Your Business and Generate Quick Cash

Posted on May 24, 2008
Filed Under Advertising & Marketing, Affiliate Programs, Articles, Ebooks, Ezine Advertising, Seminars, Web Site ToolBox

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“How to Use Teleseminars to Promote Your Business and Generate Quick Cash”
by Alexandria K. Brown

Can I share a secret with you?

Teleseminars are some of the easiest money I’ve ever made.

Chances are you’ve attended a Teleseminar lately. Why not produce them yourself? These seminars by phone are fun and easy to do.

Giving FREE teleseminars is a fabulous way to promote your business, help your prospects get to know you better, increase your e-zine subscribers, and jack-up sales. For the first few years of my Ezine Queen business, I offered a free monthly teleseminar that gave people an introduction to what I teach (how to get business via an e-zine). These calls generated me tons of new e-zine subscribers and sales for my home study courses.

Giving PAID teleseminars promotes your business and generates revenues as well. I do one paid teleseminar at least every two months on a different marketing topic, and sometimes I invite a special guest. Even when I just started out, each of these events would gross me between $5,000 and $10,000.

You should also consider offering an “intensive” or “bootcamp” series of multi-week teleseminars. You can break up aspects of one topic or do a series on multiple, related topics. My former “4-Week E-zine Launch Telebootcamps” went for $497 and sold out every time.

To get started, you’ll need:

1. a bridge line. For less than 50 people, FreeConference.com has worked fine for me. (Yes, it’s FREE.) For more people or for paid events, I use a paid line such as from Black & White Communications, because they come with personal service and an operator if anything goes wrong.

2. an automated way for people to sign up. I use, LOVE, and wholeheartedly recommend 1ShoppingCart. It’s an online shopping cart program that comes complete with e-mail autoresponders and link tracking. It also lets you do coupon offers for special groups, and you can automatically track commissions for affiliates.

3. a way to record your teleseminars. You’ll want to provide the audio for people to listen to later online or you can make CDs. Record yourself with inexpensive software like Sony’s “Sound Forge Studio”, or hire someone to do it for you. I use both www.AudioStrategies.com and Audio Acrobat.

But there’s a LOT more to it…

How do you get signups, especially if you have a small list?
Where can you advertise your teleseminars?
What days and times will get you more people?
How much should you charge?
How can you get expert guests on your calls for free?
How should you prepare handouts and visuals?
Do people really want CDs, or are they happy with online audio?
WHERE do you start?

To learn MY step-by-step formula for producing teleseminars that REALLY make you money, come to my next Online Success Blueprint Workshop. Along with teaching my entire internet marketing strategy, I go through my personal teleseminar processes in detail!

Online entrepreneur Alexandria K. Brown publishes the award-winning ‘Highlights on Marketing & Success’ weekly ezine with 28,000+ subscribers. If you’re ready to jump-start your marketing, make more money, and have more fun in your small business, get your FREE tips now at AlexandriaBrown.com

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Looking into Teleseminar services can be a daunting process. My dilemma is whether to use a call in system via telephone, either telephone and Webinar presentation or web based Webinar.

As I am on several mailing lists I find that Teleseminars require phone charges and it is not uncommon for Teleseminars to run up to 1 hour or more. Being based in London, UK I tend to opt for Web based conferences that incur ZERO costs. I already have high speed broadband Internet access so I can easily participate and listen in using my headphones. The added benefits are with both hands free I can easily type notes whilst on the conference.

Amusing Story

Let me tell you a funny story about my first experience with my very first GoToMeeting conference. I registered for the call promptly via email and had the access telephone number and Webinar software link. Logged in and had my headphone on as usual but wondered why the heck I couldn’t hear the presentation. Now granted this was a long time ago now. I was totally unaware that I HAD TO CALL IN to hear the presentation. By the time I realized this I thought well is it really practical to ring now that the call was nearly over. With GoToWebinar, even the local UK number toll number which is a 0870 number costs a minimum of double my normal phone charges per minute.

Now I am a great lover of LIVE conferences but find the added inconvenience a nuance. So if offered I opt for the recorded call. Sometimes this has been the best choice as I have found the call isn’t something I would be interested in. Besides the late call times can be a a test of endurance as in the UK we are at least +5hrs US EST and a +7 hrs US CST. Even more trying for Australia/Malaysia where there is 12 hr time difference. Yet I have heard from people from these countries area attending calls. Now that’s dedication!

Top Tip

Take a nap during the day and avoid trying to stay up until the early hours of the morning because you know you’ll be light headed and much less attentive.

Anyway here are a few options for Teleseminars:-

1. GoToMeeting

Both telephone bridge call and web based
Standalone telephone conference calls with toll international telephone numbers via GoToMeeting
Cost $49 for GoToMeeting - $99 per month for both GotoMeeting and GoToWebinar

Offers a 30 day free trial where you can test run the system.

Up to 1000 participants for seminars
Meeting up to 15 attendees

Can be set up so that registrant receive full call details and 1 hour reminder for registered participants.

Visit GoToMeeting

2. Instant Teleseminar

$47.00 per month.
200 line Teleconference
200 Line Webinar
$1.00 trial offer

Other charges apply so you need to review them website to find out more.

Visit Instant Teleseminar

3. The Basement Ventures

Free Teleseminars with no up front fees or contracts. Host up to 200 people on a call.
Also offers free MP3 recordings for archiving calls with ease making it easy to redistribute your audio file.

Visit The Basement Ventures

4. VereConference

Offers free 3 seat room trial for 24 hours. You can sign up for an unlimited amount of free 3 seat conference rooms.
$11.95 per month up to 2000 seat room depending on your personal needs.
10 seat $29.95 per month
$219.95 per month for up to 100 seats
$25 one-time set up fee
Live audio and visual conferencing solutions.

Attendees must accept a Java Source file each time they log in.

Visit VereConference
5. HotConference

$44 per month
$1.00 30 day trial offer for the 5 room conference normally $54.95 per month.

Host up to 500 seats per room
Live audio and visual conferencing solutions

To use HotConference you need to share your download conference file with attendees and they can save to their desktop and log in with their name and password [if set] at the start of the Webinar.
Very easy to use and has the benefits of an attractive whiteboard, highlighter and many more features.

I personally use this software as I get a free room from my web host kiosk who also created HotConference can always upgrade to a 500 seated room as and when needed.
Unlike VereConference attendees just double click on the icon and log in.

Visit HotConference.

Free Teleseminars

Phone in conference calls appear to be highly popular. They are easy to set up and use and you can give an overview or conduct and interview with a guest whilst callers listen in.
Drawbacks are people will have phone to pay for the phone charges and may be calling from international location so for them long distance charges will apply. However most Teleseminar hosts will usually offer a recording of the call for convenience.

Attending a LIVE call is always beneficiary especially if there are special time sensitive announcements or offers valid during or just after the conference. You also have the added benefit of being able to ask questions or submit feedback whilst listening in on the call.

Some Alternatives

For alternatives to Teleseminars as listed above you could consider free online services like Blog Talk Radio and UStreme TV (as used by Russell Brunson). Blog Talk Radio is just one example of how you can run your very own LIVE online radio show. With UStreme TV you can connect to a webcam and broadcast yourself LIVE to your audience. Both services allow your guests to enter questions and feedback via text chat.

So there you are some free and paid services you can use to host a conference or meeting.

If you have tried any of these services or would like to share your own resources feel free to add your comments. You can also bookmark this article and show your appreciation on Digg and other services using the “ShareThis” and “Share and Bookmark” links below.

P.S.
Update 26th May 2008

Known Issues with Vista Operating Systems For HotConference Installation

After downloading the software and saving it ti your DESKTOP DO NOT double click on the icon. Instead RIGHT CLICK your mouse and select “INSTALL AS ADMINISTRATOR”. This should enable Windows Vista users to log in successfully.

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Comments

2 Responses to “How to Use Teleseminars to Promote Your Business and Generate Quick Cash”

Affiliate marketing on May 26th, 2008 7:48 am

Wow!! This is the wonderful way to promote the best business. Now a days every one love to have live conferences and we have very great deals in this connected conferences.
Nancy P Redford on May 26th, 2008 12:16 pm

Yep,

I have lost count of the number of Webinars and Conferences I’ve been on this month.

I have even run my own and will do some more.

I’m glad it has opened up some minds for using different promotional tactics.

Take care all,

Nancy