Yahoo Publisher’s Network (YPN) v Google Adsense

Posted on September 2, 2005 
Filed Under Advertising & Marketing, Announcements, Google Adsense, Pay-Per-Click, Search Engines

Which search engine should you use to get the most out of your pay-per-click (PPC) advertising?

Yahoo’s ad network is still in beta but before long they may well be a formidable rival for Google. On the JenSense blog a thorough analysis was made to compare the results of using both YPN and Adsense.

The outcome of which points to Google being better for CTR and relevancy to each ad. Whereas with Yahoo the overall click throughs were much higher. This is not to say that in the future as the Yahoo network researches more into their ad network that they too will produce similar or better results than Google.

The best thing to do is to stay tuned to upcoming developments to assess and compare both services further.

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