What Is The Secret Of Creating A Whirlwind Viral Marketing Campaign?

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I wasn’t entirely sure if I would write about this but I have to get this off my chest. I can’t even remember how I first came across this site. All I can remember is being there and watching the online streaming video.

The site is aptly named WhatIsTheSecret.tv

What I observed from this site is:

Focus
Visitors are drawn directly to the online video to watch from start to finish!

Viral Marketing Techniques
The number of ways in which you can tell a friend and refer others is very resourceful. The site uses traditional and new technology to maximize the ways in which visitors can spread the word about the site. Pretty damb ingenious, yet simple to replicate for any webmaster.

Take a look at the varieties of ways they are compelling you to inform others about the site:-

FURL IT
LINK TO US
BLOGMARK IT
RECOMMEND IT
DELICIOUS IT
SAVE IT

Creating A Buzz
Throughout the video you are never directly told exactly what the secret is. It remains a mystery for you to figure out on your own. Or as the case may be, get your friends to watch the video to see if they can guess what the secret could be!

Accessibility
Check out the range of popular media players to select your viewing preferences.
Even those on dial up modems have the added convenience to watch a slide show version of the presentation.

Audio Visusal Presentation
Using the power of words, classical music and movie imagery to draw people to the marketing message in a very cleverly produced mini trailer.

I am not personally affiliated with the site in any way and do not know for sure what ‘The Secret’ actually could be. I also do not endorse what product or service the site will eventually launch.

I do think it is a great model for ways in which webmasters alike can use the power of viral marketing to generate free publicity for any web site.

Just take a look for yourself and learn. Were you compelled to enter your name and email address to find out more when the site owners are ready to reveal ‘The Secret?’

Be honest!

Whether you love it or hate it, you can learn a lot from studying the viral tips and techniques for your own benefit.

If you’re a regular visitor at The Warrior Forum you may have read the thread about several theories members have suggested.

Jason Lewis in his post entitled ‘A Viral Marketing Masterpiece’ also refers to the forum post and quotes:

P.S. Allen Says thought that ‘The Secret’ might have something to do with ‘The Master Key System’, as that was supposed to have been ‘banned by the church’.

Read the posts at The Warrior Forum here.

Marketing Tips For Using Private Rights Articles

[1] Rewrite a sample of articles and submit them to the top article directories. ONLY your own work is permitted, so it is essential that they are rewritten in your own words and style!

[2] Many ezine/newsletter editors are always on the lookout for more content for their subscribers you can submit your articles to them for free promotion and more one-way links.

[3] Articles are a great way to inform people about a particular topic. Set up a free autoresponder course with reference to any related affiliate program or your own products and services.

[4] Rather than trying to hard sell directly to visitors you could package some articles into a free report for which you could set up a landing page encouraging people to opt-in to your mailing list in order to access the report.

[5] Create niche web sites to generate passive income by adding Google Adsense to each page. Submit them to the search engines to attract targeted traffic to your site. You can also add your favorite affiliate program links to boost your revenue.

[6] Include the articles in your blog or set up a free article blog to attract search engine traffic and encourage others to reprint your articles on their web sites.

[7] Content Is King so if you are going to use articles on any web page. It is good practice to add an  introduction before the article and maybe some more tips or key points at the end of the article.

Most important of all, brainstorm your Resource Box, which is a few lines about you and your business. Forget this and the whole purpose of promoting your business, affiliate program, mailing list and one-way inbound links are lost!

Can you can see the picture here?

The beauty of having your own library of highly popular niche articles can help to broaden your perspectives by helping you to create content filled information online. If you are still skeptical or want to find out what categories of articles are currently available just send an email to the site owners.

I hope these tips help you with your decision making. You could probably think of many more ways in which to use articles to your benefit.

Best of luck,
Nancy