Google’s My Client Center & Analytics - What They Mean To You
If you're new here, join the community by subscribing to my RSS feed. Enter your name and email address to the form located at the top of each blog page for email updates. Glad to have your onboard!
Google have been very busy with their range of services aimed at giving account holders better reporting and tracking facilities through services such as Google’s ‘My Client Center’ and Google Analytics.
So what is My Client Center and who is it for?
"In response to advertiser feedback, Google AdWords offers a powerful tool for handling multiple AdWords accounts: My Client Center (MCC). MCC allows support for large advertisers with multiple AdWords accounts and third-party agencies, such as search engine marketers (SEMs), search engine optimizers (SEOs), and automated bid managers (ABMs), who manage and optimize multiple AdWords accounts.
With MCC, client managers can:
Easily view up to 1,000 linked AdWords accounts, including other client manager accounts, via the My Client Center view.
See relevant information for all linked AdWords accounts in one place.
Run reports across multiple client accounts at once or download the client "dashboard" into a .csv file.
Use a single login to access all AdWords accounts.
Create AdWords accounts and link them to this master account".
Now this may not apply to everyone because I suspect that most Adwords accounts holders will be individuals working for themselves. However this information is useful to know for anyone wanting to keep up to date with the evolving technologies and added functionality to Google’s current services.
If you use Adwords you will see the extra tab ‘Analytics’ beside ‘Report’ etc. It is run by invitation only and is currently on hold as the demand has been overwhelming. You can view a web form requesting entry of an ‘invitation code’ and below is an email sign up form to announce when more accounts are available to you.
Darren Rowse People who have been reporting back on the data have had mixed views on the usefulness of the service. Valerio Di Giampietro shares his findings:-
Generally people have been impressed with the breakdown of
- Daily visits, page views and trends
- Returning and new visitors
- Referrals (who send traffic to my site)
- Geographic location of visitors
- Browser version (on my site Firefox is the most popular)
- Connection speed
Whereas other users complained that it is too condensed to understand and that they have enough tasks to check on a regular basis.
Some people are happier with their current web stats and prefer the interface over Analytics.
Have you had a chance to use the service and do you think it will beneficial to Google account holders in general.
I’m sure that in the future as more people report back to Google that they will improve and enhance key elements to best serve the needs of their clients.
Comments 
