Google To Acquire dMarc Broadcasting - Plans For Radio Advertising For Adwords Clients
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Google’s recent press release confirms their plans to acquire dMarc Broadcasting. The company dMarc Broadcasting connects its clients to radio media comprising of thousands of radio stations across the US through automated systems making radio advertising much simpler and cheaper for advertisers.
Google looks set to work on proposals to provide a new ad distribution channel for Google AdWords clients. It appears that Google has no limits to the extent to which they will be able to reach a wider community of advertisers and growing customer base as Google extends its reach into radio advertising media. It will be interesting to see the developments and beta testing of the proposed new ad service. I wonder what sort of pricing structure they will have and if it will be out of reach for many Google Adwords users!
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