Viral Marketing Campaigns Part II: How To Generate Free Publicity Using Competitions & Blogs
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Competitions can help to leverage your promotional efforts to reach your potential customers. Many benefits include but are not limited to:
Promoting your business and products for free
Creates a viral marketing buzz
Gets your products in front of potential customers
A prime example of a viral marketing buzz can be found in my post What Is The Secret. There are many ways in which visitors can tell their friends and associates about the site that you have no excuse not to take advantage of their suggestion and spread the word about their site on their behalf. No cost to any party whatsoever.
Little known powerful secrets ly in the refer a friend script. Used correctly you could easily get visitors to recommend your product and services. You could add an incentive to encourage more such as:-
- Free information product
- Discount vouchers
- Prize draw entry
- Free course
- Free advertising
The sky is the limit as you can brainstorm what you would like to offer as a bribe.
The competition will attract publicity and people who are genuinely interested in the rewards will sign up for entry in the chance that they may be one of the lucky winners. If you have a good incentive that rewards everyone for participating then you are on a surefire way of attracting an even larger number of respondents because everyone stands to gain. An example of this is refer 5 friends and receive a free product.
It doesn’t matter what your products are from an online shoe store, gift hampers through to information products you can certainly use a competition to bring credibility and free publicity to your business.
Big Ticket Items and the Viral Marketing Buzz
Contact JV partners to set up a live conference call and invite interested candidates to sign up in order to receive the call schedule. Incredibly effective viral marketing strategy which will attract hungry for more information and a chance to win a free package. This is like giving out free chocolates and candy to a child. You need to make an irresistible offer to get people to warm up to your offering so they become willing participants.
Pre-launch marketing buzz with snippets of what’s on offer. The blog as a medium of spreading the word about a launch of a new product is being used more and more often with some big name marketers.
- Jason Potash’s Article Announcer Software
- Jeff Walker’s Product Launch Formula
- Mike Filesaime’s Butterfly Marketing Package
All of which have used the power or blogging in the build up to the day of launch. I’ve got to admit the formula is electric and has kept me in nail biting suspense. I’ll be homing in on more new projects as they are sure to be many more newsworthy product launches this year.
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