Marketing Tips Article by Marlon Sanders
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"How I Discovered The Amazing Formula That Sells
Products Like Crazy"
By Marlon Sanders
You think you have problems?
I remember when I had to buy deodorant with all pennies.
And lived on minute 30 second State Fair corn dogs and 50
cent burritos.
But that was then.
Today, I woke up whenever I felt like it. I did the same
thing yesterday and the day before. I don’t have an alarm
clock anymore. Back then, my car smoked when I picked up
my hot date. And the guys in valet parking laughed. She
was a real model and dressed quite lavishly. It was our
one and only date.
Today, my status symbol is I don’t wear a watch and don’t
need a cell phone. Those are my "freedom symbols."
See, a fancy car doesn’t mean much to me. Nor a million
dollars. What matters to me is respect. Helping people.
And most of all, freedom. If you don’t have freedom, then
what good is anything else you have?
Back then, my writing teacher in school made fun of my
writing. Later, I wrote letters that made more than she
earned in a month — and even all year. On warm days, you’ll
usually find me sittin’ outside drinking tea and reading
or writing. Only because that’s what I like to do.
What made the difference?
It’s not brains. I have average intelligence. It’s not luck.
I’ve had more than my fair share of difficult times.
It’s not contacts. I’m a lousy networker. No, the only
thing I can attribute the freedom I have to is what I call
"The Amazing Formula."
It all began in 1978 when I read an ad in a magazine for
a book by Ben Suarez that would show me how to escape the
"rat race," otherwise known as a job.
That ugly blue manual with press-on type for the title
changed my life. Some days I wonder what would have
happened if I hadn’t bought that book? What if I saved the
small cost of the book? Where would I be today?
It took me years later to stumble across what became
famous around the world as
"The Amazing Formula."
There’s almost no one in this business who hasn’t heard of it.
One in every 102 people in the world who surf the web in
English have been to one of my web sites.
What is the "Amazing Formula" and how can it help you?
That’s more than I can tell you in this article. But I can
tell you a few ways you can use it to turn your life
around if you’re in a hole like I was back then.
Every day almost there’s a new product that comes out on
how to market on the Internet. And a lot of those products
are good.
The problem is, you’ve got 21 ways to build a web site,
33 steps to sales letters, 15 Google Adsense tricks, 8
methods of viral marketing, 33 steps to Google PPC
profits.
But you don’t know where to START. So you just keep
studying and studying till you can’t study any more.
I know. I’ve been there.
The best thing you can do for YOU today is to get started
with the basics.
The hardest web site you’ll ever put up is your FIRST one.
The hardest letter you’ll ever write is your first one.
The hardest product you’ll every create is your first one.
And the hardest email you’ll ever write is your first one.
Here is the BIG picture for you to keep in mind:
1. Get your own product to sell
My first version of "Amazing Formula" was HORRIBLY ugly. I
wish you could SEE it. Then you might believe me.
It had a giant black margin that sucked all the ink out of
people’s ink jet printers.
It had typos all over the place I didn’t fix for 3 years.
But I got it going. That’s the most important part.
I think it only took me a day or two to write the original
version. After it started selling, I expanded and improved
on it.
I teach my students to start with audio products.
Actually, I’ve been teaching that for over 5 or 6 years
now. I have products that took 3 hours to create that have
brought in 20 G’s or so. Not bad for 3 hours work. Beats a
job.
2. Put a sales letter on a web page
You don’t need a fancy page to start with. Later, if it
sells, you can hire a designer. To start, do something
simple. Basic. The original "Amazing Formula" page was
really ugly. It had this terrible grey background. But
for many years it was one of the most copied designs
on the Internet. Mostly because it was simple.
Remember this: The thing that gets people to buy is your
sales letter. Not your graphic design. And the most
important part of the sales letter is your headline.
3. Mail somethin’ to people once a week
You need an "opt-in" on your web site so that you can
email people an article or an offer once a week.
You gotta keep your name in front of people.
Articles are great. Terry Dean was the old master of
those. I read his old articles and STILL think they’re
great.
Email isn’t as easy as it used to be with the filters and
all. But it’s STILL the single most effective way to
promote yourself without spending anything much.
4. Get and publish results
You need to get results from your customers and PUBLISH
those results. People buy based on social proof. No doubt
about it.
By the way, if you’ve had RESULTS with "The Amazing
Formula" and would be willing to share those with others,
just go to:
http://www.amazingformula.com/support
Tell us your story. I’d love to hear it.
5. Do what’s right for your customers
I know that sounds terribly trite. But you know what? It’s
true. I don’t endorse junk or the "hot product of the
week" to my list.
Why?
Because a lot of it is junk. I just won’t endorse trash to
my list. Won’t do it. You know. It may be Pollyanna but
I believe that caring about people still works in the long
term. Maybe not the short term. But the long term. There’s
lots of promises and things others will say I don’t. There’s
pressure sometimes because of what people will say to make
a buck. But if it ain’t right, it ain’t right. Take care
of your customers. And I have to believe that in the end,
they’ll take care of you.
6. Publish articles to get traffic
One of the best ways to get traffic is to take those
articles you write for your customers and post them on
article directories where they get posted on dozens or
hundreds of web sites.
You get natural traffic, name recognition and a search
engine boost from the inbound links. Plus, you can wrap
‘em up and publish a bunch of articles in a viral ebook.
I taught that whole system in "Amazing Formula." And quite
a few very successful businesses have been built off of
it.
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Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy." If you’d like to get on his
mailing list and receive tips, articles and information
about online marketing, visit:
The Amazing Formula
Sometimes the best ways to convey a message is through an article!
For more of Marlon Sanders Marketing Tips
To your success,
Nancy
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