Follow Up On Google Video Ads
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Further to my post on Google Video Ads for the US, Japan and Canada market, some feedback has been provided via iZachy. He is not satisfied that in order to get click through earnings end users will have to click on the advertisers URL to earn credits and not for clicking on the ‘play’ button.
Unlike text and image ads publishers receive credit for clicks on the ads, whereas no credit is gained just for viewing the video which may is not as attractive prospect for publishers. It also appears to be no way to select from image ads and video ads.
Advertisers are right in feeling that they risk potential loss of earnings in comparison to the text and image ads, which generate earnings per click. I wonder if this is a way for Google to ensure the maximum effectiveness of each Video Ad to benefit the advertisers and prevent confusion over the distinguishing a Google Video Ad from an ordinary streaming video and lower the risk of inflating ad prices. Although you could argue that the prevalence of the ‘Google Ad’ link should suffice. What remains is the balance between watching a video to ‘acting’ on what you have viewed to decide whether to click on the embedded URL link to be taken to the web site.
Read through the Google’s Video Ad FAQ’s to find out more about the current service.
I also read an article speculating that Google may expand their video ads to television network which would bring Google’s global reach to ordinary people who may not have access to a computer. It will be similar in impact to the Ebay advertisements and growing number of ‘Dot Com’ web sites using television to draw a wider audience to their products and services.
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