Improving Web Site Navigation To Attract Visitors Attention
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Article: Improving Web Site Navigation To Attract Visitors Attention
By Nancy P Redford
It is not enough to get people to visit your web site. The most important
things are to make them stay and visit again the next time they log on
to the internet, and to inform other people of the existence of your
website. Here are some helpful tips you should consider when designing
your web site in order to make visitors come back for more:
1. Your home or opening page should contain a clear explanation of what
your site is all about. No one wants to waste time clicking on links
and going through pages of text just to discover what your intentions are.
2. Your site must be easily navigable. A site menu at the top, bottom,
or side of each page is very helpful especially for a first time visitor,
especially if your site has lots of pages.
3. Your site’s content is its heart, so make sure that it has substance.
The content is you talking to the visitor, so you should be concerned
about making a good impression.
4. Your links should be clearly labeled. If a link leads to a guestbook,
a ‘Guestbook’ name for such link is direct and straight to the point.
5. Dark text on light background is best for reading. Black text on
white background is the most readable. Light on dark can work too,
but it tends to be glaring for some people.
6. Your color scheme must fit the mood of the content of your site and
suit your target audience. Whatever colors you use, make sure that they
all go with each other. Clashing colors can be a major eyesore.
7. For uniformity purposes, the pages’ layout must be the same with one
another unless it is completely necessary to break the pattern.
8. Make sure that your layout that is viewable for all screen resolutions.
Avoid too-long and too-wide pages so that people with bigger screen
resolutions would not have to scroll up-down and side-to-side.
9. A page with graphics, animation, Flash movies, and music takes more
time to load than one without. If you bombard your site with these
accessories, many visitors will not hang around and wait for the pages
to load especially if they are using dial-up connection. Besides, too
much of a good thing is tacky. Use these add-ons sparingly.
10. Follow all HTML standards so your website will be compatible with
commonly used browsers, namely Firefox, Internet Explorer, and Mozilla.
If you can make your site viewable for most browsers, so much the better.
11. Some browsers are set not to accept plug-ins. Some are set to text-only.
Whatever browser settings the visitor has, you should have made sure that
the site is still aesthetically appealing in all possible circumstances.
12. If you are going to use graphics, make sure that they are of high
resolution. This is especially important if you are selling products and
using photos to showcase your goods.
13. Before publishing your web site, road-test it first by browsing through
it as if you are a first time visitor. This is the best way to sort out
any kinks that would have been otherwise overlooked. In the end, freshness
is the most essential feature your site should have. The internet is highly
dynamic so do not let your site get stuck in a rut. Always keep your site
updated in terms of content. Enhance the aesthetics of the site every now
and then. If you think your site’s look is on its way to being outdated,
do not be afraid of giving it a major overhaul. After all, makeovers seem
to be the craze right now.
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Nancy P Redford shows you how to Take Online Payments
for any web site without a costly merchant account.
Stay safe on the Internet by getting wise to Online Scams
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