Guest Article: Marketing Techniques That Cut Through Clutter
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Marketing Techniques That Cut Through Clutter
By Michael Fleischner
With the proliferation of web sites, blogs, RSS feeds, podcasts,
and other communication tools, consumers are bombarded with
marketing messages, new products, unbeatable offers, and other
opportunities on a daily basis. Marketing professionals are
challenged with finding new ways to reach consumers despite ever
increasing promotional noise and clutter.
So many of today’s marketing executives and product development
professionals still believe that building a good product, is all
you need - consumers will seek them out on their own. However,
nothing could be further from the truth. In today’s marketplace,
having a good product or service is simply the cost of entry
And unfortunately, because of clutter, may never get noticed
even if a prospect is looking for it.
Marketing made simple.
Although one could argue that the traditional pillars of
marketing (product, place, price, and promotion) are still
required for the effective marketing and selling of products or
services, they alone are not enough to cut through clutter. The
only true weapon against clutter is relevancy. When a product
or service is seen as being relevant to the specific needs of a
prospect, then you’ve successfully overcome the clutter that
prevents consumers from taking notice of your product or service.
How to make your marketing relevant.
To be relevant, you must first have a firm understanding of your
audience. Ask yourself, “Who is my prospect? What does he or she
need? Want? How does he or she like to be communicated to?” It’s
only after you have a deep understanding of your audience that
you can begin to shape promotional marketing messages that can
consistently differentiate your offering and be seen as unique
in a sea of noise and sameness.
Once you’ve gotten a grasp on your audience, you need to apply
an ongoing approach of refining your marketing message,
offer(s), and campaign timing. If you apply just a little
discipline towards testing and measuring the effectiveness of
these marketing components, you can quickly determine the best
formula for reaching your prospective audience regardless of
competing noise. After you become relevant, deliver an
experience.
Now let’s assume that you’ve been paying attention and you have
accomplished the need to be relevant, what then? In order to
take a prospect that final few inches, to where they try or
purchase your product, you must be capable of describing or
delivering the experience you can provide. In an increasingly
commoditized world, prospects differentiate the products or
services they chose by the experiences they can or do create.
Keep in mind that giving a consumer a positive experience goes
beyond the obvious. Be sure to take a customer centric approach
and work towards an incredibly positive user experience. This
will set you apart from your competition and help you build your
brand.
——————————————————–
Michael Fleischner is the founder and President of
MarketingScoop.com, the Internet’s largest source of FREE
marketing tools, information, and Internet marketing help. Mr.
Fleischner has appeared on major media including the TODAY Show,
Bloomberg Radio, and more. With more than 12 years of marketing
experience, Michael has developed major brands as well as a
variety of businesses in need of leading marketing programs.
Visit http://www.MarketingScoop.com for further details, FREE
Marketing resources, or more FREE reprint articles.
Enjoy your weekend. I’t’s really hot here in London UK so I’m gonna make the most of it!
Thanks for reading,
Nancy
Google Speaks Out On The Issue Of “Net Neutrality”
Big brother is at it again. Have you read about the recent debate about "net neutrality"?
Can you imagine what it would be like to pay to view parts of the Internet?
Read more about what the House of Representatives are going to put forward to the US Congress here at Google’s blog.
This idea is fuelled by greed, greed and even more greed!
The whole idea is probably one of the biggest Scams ever to happen online in my humble opinion!
The idea of ordinary individuals being forced to ‘pay to surf’ is in my opinion illegal and MUST be outlawed. Whether you live in the US or not, you want to keep the Internet as it is, free and available to all, then have your say before it’s too late.
This may start with a tiny section of web space, but as we all know that will become more widespread if we don’t put a STOP to it NOW!
Thanks for reading,
Nancy P Redford
The World Internet Summit UK
Another giant seminar, The World Internet Summit comes to London, UK. For those of you who live in the UK or have ever wanted a good excuse to visit our famous landmarks and dare to taste out tea [can't stand the stuff myself LOL], come to the World Internet Summit. The incredible line up of guest speakers include the lucky 13 below:
- Brett McFall
- Tom Hua
- Mike Filsaime
- Morgan Westerman
- Stephen Pierce
- Alan Forrest Smith
- Kirt Christensen
- Rick Raddatz
- John Childers
- Michel Fortin
- Sylvie Charrier
- Ted Ciuba
- including one of the UK’s Self-Made Work-At-Home Millionaire. Their ID is not to be revealed until further notice.
Take a look at just a sample of the ‘Life Changing Success Stories’ achieved by past attendees:
The World Internet Summit UK will be held during Thursday 22nd June until Sunday 25th June, 2006 at the venue, Wembley, London UK.
I’m not even going to go into further details because there are too many benefits to paraphrase. Visit the site and decide whether you can stand to gain from attending this mega event. Read more here.
How To Back Up Your WordPress Database
I always back up my regular files such as web pages, directories, info-products and stuff but I have tendency to overlook my critical database files.
Have you backed up your database files?
Well I thought I had everything sorted out for my blog. I have my WordPress database plugin file but would you believe I had not activated it?
Thanks to reading Blog Helper today via Darren Prowse blog link. You can imagine how frantic I became knowing I have a huge and growing blog and many other blogs and I didn’t complete the few simple steps for backing up my database.
Anyway, all is done now. Next to check up on my other database files without further delay!
P.S.
If you know a good programmer or anyone who is familiar with backing up files, especially cron jobs [which I won't go into full details], you should consult them on how to back up your essential files on a regular basis. I have an incredible helpful web host who go to great lengths to assist me with many aspects of my web site. I can contact them any time of the day, any day of the week and get things sorted in no time. I normally use their online chat service as they walk me through each step. The have even helped with installing some scripts.
How many web hosts do that?
Anyway don’t forget to BACK UP EVERYTHING onto discs as well as your PC as you will be left out in the cold if your web files become corrupted, needs debugging, hacked or any other dilemma.
Always better to be safe than sorry. OK
Fighting Click Fraud At The Click Sentinel
If you’re concerned about invalid clicks on any of your pay-per-click campaigns you want to take a look at Jay Stockwell’s newly formed web site. After reading an interview between the editor of Pay Per Click Search Engines Newsletter, Allan Gardyne and Jay Stockwell. It’s free to join and I’m sure you’ll find this a valuable resource for help determine where your visitors are coming from.
Here’s an excerpt from the interview ‘The Battle Against Click Fraud’ to read:-
"PPCSE:
Does your click tracking software do anything else other than
just track for click fraud?
JS:
Yeah, the click fraud tracking software gives you lots of extra
information about your PPC campaigns. Even if you don’t care
about click fraud, it is worthwhile using the software for the
other extra benefits. For example you can dynamically track your
keywords as well as return on investment (ROI).
I believe that even if click fraud didn’t exist, every PPC
marketer should be using some sort of way to separate their paid
traffic from their organic traffic. It just makes sense to have a
centralized and detailed breakdown of every visitor that is
costing you money to obtain. The Click Sentinel software does
this for you. The fact that it is free also makes it easier for
people to get motivated to use it.
PPCSE: What are the steps a PPC user should take to see if they
have been affected by click fraud?
JS:
Well firstly, you need to get yourself some sort of way to track
your traffic. Whether you pay for another service, or use the
Click Sentinel free software you need to make sure you’re using a
method that doesn’t rely solely on JavaScript tracking.
Fraudsters just turn this off.
Once you have your tracking software installed, you need to send
all of your paid traffic through this. Each click will be
analyzed and flagged automatically if it looks fraudulent.
Once you have a few days’ data under your belt, run some reports
to see the activity on your campaigns. You’ll then want to run a
report for a 24 hour period and compare that to what your PPC
vendor is saying. If they’re drastically different, send them the
CSV output of your report and you can then negotiate a refund
from there."
I highly recommend becoming a member of Click Sentinel to test out the free software tools for yourself.
Recommended Reading & Resources:
Are You In Breach Of The Google Adsense Terms?
Google Launches Their ‘Click To Pay’ Video Ads
Simple Steps To Blog Promotion: How To Get Traffic To Your Blog
A great post from Seth Godin’s blog about increasing traffic to your blog in which he outlined over 54 surefire ways. Of course the most basic way is to link to posts from other blogs and use ‘trackbacks‘ that create automatic link backs to your blog. You can also use free a press release and articles with your blog link in the author resource box featured at the end.
P.S.
A word of warning with your web site - The Press Release Monkey has been hacked and all data has been lost. Unfortunately Rick Butts did not fully back up the site databases. I’ll miss this site very much. Get your databases back up regularly and change your passwords. I hope that the guilty party gets slammed for wrecking such a brilliant free resource.
Jim Edwards June 6th Video Update At The Net Reporter Web Site
I receive a time sensitive video update from Jim Edwards today which may be of interest to you. Here’s a copy of Jim’s message:-
"This Tuesday, June 6th, marks the 52nd anniversary of "The Day of Days" that changed the world. D-Day. The day the Allies stormed the beaches of Normandy to establish a beach head to free Europe from tyranny and oppression.
What does this have to do with YOUR online business success?
Almost everything!
Take a look right now at the Net Reporter web site.
Enjoy your weekend and don’t forget to take the above opportunity into serious consideration.
Build Your List With Craig Perrine’s List Profits Secrets Course At $700 Reduced Price!
I’ve been given the go ahead to share with you a special limited time discount to Craig Perrine’s List Profits Secrets course. Originally packaged a multi-media home study course comprised of CD’s, Audios and Manuals for delivery to your doorstep. The home study course is officially SOLD OUT. However, Craig has teamed up with the guys at Nitro Marketing to bring you a limited digital version of the complete List Profits Secrets Course for less than 30% of the original price. I’m sure you’ll find this ultra low price irresistible.
At last ANYONE can own the best marketing strategies to explode their list building techniques at an affordable price. Once you put these tips and techniques to work you will easily recuperate your initial costs.
Save yourself a whopping $700 on the List Profits Secrets course by securing your copy by Monday 5th June.
To Your List Building Success,
Nancy P Redford
This special offer has ended, sorry!
Tagging Secrets: Bring Targeted Traffic To Your Site
If you’re on a few mailing lists then you are probably already receiving a barrage of promotional emails with the latest high ticket tagging product. But don’t worry about draining your credit card just yet. There is a good quality ebook which I recommend for getting to grips with the tagging phenomenon. Once you have mastered a few simple techniques you will come to understand how powerful the ‘Tag and Ping’ formula really is!
Technorati will love your site and people will be able to find you quickly and easily.
Tagging Secrets takes you through all the steps to guarantee more traffic to your site. At an affordable price that won’t break the bank, you’ll be kicking yourself when you become an owner of this truly unique resource. Utilize the increasing popular social bookmaking sites and tagging secrets to your benefit for guaranteed targeted web site traffic with our own copy of Tagging Secrets.
To your success,
Nancy P Redford
Join Russell Brunson’s Affiliate Training Center
There is a lot of money to be made as an affiliate marketer. I love the idea of getting paid to promote someone else’s products. Mainly because it gives me the opportunity to earn a living online without having to set up my own company or create a product of my own.
One person I highly recommend for affiliate training at NO COST to you is Russell Brunson. Russell will personally train you to become successful in affiliate marketing through his company The Second Tier. This is suitable for all levels of online marketers from the newbie to the more experienced affiliate marketer’s.
Earlier this year Russell sent me mail all the way from Idaho, USA to the UK with step-by-step action plan to increase my affiliate checks. After following through the plan I received my first affiliate check from his company and look forward to more regular checks with my name on them.
It’s all too easy to sign up for programs and then forgetting to promote them for one reason or another. Maybe you are unsure how to attract the right customers or need some help with advertising. Get expert advice, support and the latest training tool by signing up to The Second Tier. I’m sure you will not regret your decision.
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