Google Video Tips By Matt Cutts
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Have you had the opportunity to view some candid Q & A sessions by Matt Cutts in which he candidly answers questions on video and goes into more detail regarding common concerns expressed by webmasters.
Issues such as whether sitemaps what factors determine or influence the frequency of update and whether the process is dependant on page views.
- Making sure that you have great content
- Making your site unique so that people will bookmark you and want to return. Duplicate Content
- SERPS [Search Engine Results Pages]
- Google Terminology Explained and more.
Matt also suggests that you can use a text browser like Lynx to view your sites as the search engines would see your site. If you can view your site in text only format then you’re going to be easily crawled by search engine spiders.
After watching some of the videos and taking notes where necessary I felt that this was a very helpful way in which to answer personal questions for a wide audience of people. We know that Google have an growing database of ‘How To’ videos. However Matt Cutts gave the whole Q & A session a more human and personal touch and was by far a more enjoyable experience.
You need to establish a ‘hook’ in order to compels visitors come back to your site on a regular basis. This could be by signing up to your newsletter or for regularly updated content like a blog or review site.
Think about your site content and what your initial goals and objectives are and work on converting browsers into regular returning visitors.
I hope you get to view the free Google Videos and take in a tip or two to help you make the right and rational decisions for your web site. Matt makes several references to Webmaster World so to be up to date with what’s going on first hand this site is essential for your research and news reference.
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