Marlon Sanders - 7 Steps To Promos That Work

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7 Steps To Promos That Work

Subtitle: How To Find Your Target Folks, Get ‘em On Your Email
List, Then Send Out Emails That Get ‘em To ACT! …
And What You Can Do Starting Today!

By Marlon Sanders

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

The formula for making sales online isn’t particularly
complex.

1.  You find out where you people hang out
2.  You find ways to reach ‘em with your message
3.  You offer ‘em somethin’ free to get ‘em on your list
4.  Capture their name and email on your Squeeze page
5.  You send emails
6.  From emails you send ‘em to multiple conversion processes
7.  Follow the 3 laws

Let’s break this down.

1.  Find out where people hang out.

This means you find the forums they hang out in, the blogs they read,
the sites they go to.

That way, you can do your surveys, run banner ads, and find the
folks who have the lists.

2.  Find ways to reach ‘em with your message.

a.  Find out where you can buy banner ads

How about the forums?  The blogs?  The web sites?

b.  Look for text links too

If you can’t buy banner ads, look for Google AdSense on pages.

c.  Who owns lists and sell products?

You’ll know these people because in their sign line on their
forum posts they’re offering something FREE.  In the article
directories you’ll see their articles. And at the end in the
resource box, they offer somethin’ free — JUST like you
wanna do.

3.  Offer ‘em something free to get ‘em on your list

Give people something so enticing they HAVE to join your
list.

That can be a free audio, ebook, PDF, video or newsletter.
Or anything else that’ll get ‘em on your list.

Run banner ads or AdWords ads offering something free. Come
up with a freebie the folks with lists can send out via an
affiliate link, so a cookie gets set.

Write articles with your freebie in the resource box and
submit those articles to the article directories.

4.  Capture their name and email on your Squeeze page

My friend Jonathan Mizel coined the term Name Squeeze page.
To PROVE he invented the term, he trademarked it.  In case
you’ve mistakenly read someone else invented it.

Anyway, you offer a freebie on a page where folks get the
freebie if they join your email list. Not so complicated
here.

5.  Send emails

This means firing up your autoresponder and loading up
emails.

It means learning to write subject lines, format your emails
and write bullet points that arouse curiosity and get people
to click.

You gotta become a master bullet-point writer.

It also helps if you can spin a good story, just like you do
with your friends over the phone or at the coffee shop.

You mix in value with or between your pitches so your open
rate remains high.  A lot of people make the mistake of watching
their unsubscribes alone.

You gotta monitor your OPEN rate.  That is crucial. It tells you
if you’re getting or losing attention.  This is an attention
economy.

6.  From emails, send ‘em to multiple conversion processes.

In other words, you send an email offering a free video.
The free video gives a pitch for something.

Or you send ‘em to a podcast.

Or you send ‘em to a free report or a sales letter.

Or you send ‘em to live streaming video.

Now, WHAT do you sell?

Initially, sell affiliate products.  Make Camtasia or CamStudio
videos that do your pitches.

Or write pre-sell pages that give a little pitch before you
send people to an affiliate link.  You know, warm ‘em up
first!

WHICH part of this process is the HARDEST for you?  Which
part do you need the most help with?

Hit me back on my blog: http://www.marlonsnews.com

Do you buy into this process?  Or are you following some
other system?  If so, what?

Is this so “old hat” you don’t wanna hear about it anymore?

Or are you STUCK somewhere?

7.  Make an irresistible offer.

So now the person has gone to your audio, video, blog, or
sales letter.

Now you gotta sell ‘em something.

With first time prospects, give ‘em your best offer.
Probably something cheap or free.  Although it depends
on your market.

One of my friends offers a free book then sells a $4,000
software package. When 3% of the people buy it from the
book, the numbers add up.

Others offer a $1 membership offer that goes into recurring
billing after 14 days. That is, after 14 days they’re charged
for the membership site unless they cancel.

And they get charged every month.  When you have 2900 people
getting charged $37 a month, it adds up.

7.  Follow the 3 cardinal laws

a.  Protect your business number one

Follow the law.  Pay your taxes.

b.  Maintain the goodwill of your list

Don’t milk your cow so much he/she dries up.  Offer value to
your list.  Keep that relationship up.

c.  Make sales

What you can do TODAY:  You start with step one.  Go find out where
you target market hangs out at. What blogs do they read? What ezines
do they subscribe to?  What web sites do they go to? What forums do
they frequent?

Then, when you find that out, look for banner ads you can buy, blogs
you can run ads on, text links you can buy, pages with Google ads on
‘em.

And start looking for the folks who have the lists.

Marlon Sanders

P.S.  Here’s what I want you to do:  Go to my blog and tell me if
there’s a step here that hangs you up or you have problems with. Be
as specific as possible:

http://www.marlonsnews.com

Is this all old hat to you?  Too common sense? Do you want something
newer or sexier? Or what’s STOPPING you from following this formula
today?

Here’s the thing:  My new Promo Dashboard will walk you through most
of these steps and much more.

But I NEED to hear from YOU because I need to know WHAT to put in it
to help YOU the most.  I need to hear your feedback on my blog.

———————————————————–
Marlon Sanders is the author of “The Info Product Dashboard.”
If you want to create your own info products, go to:
=> Product Dashboard

———————————————————–

Further Reading:

Marlon Sanders Creates A Viral Buzz With “The Red Factor” Video

How to Get Ideas For Your Own Products

Free Amazing Formula Birthday Party Teleconference On March 14th

Randy Pausch Tribute - Really Achieving Your Childhood Dreams

On Friday 25th July 2008 Randy Pausch passed away.

Randy Pausch became infamous for his Last Lecture” speech which was actually called “Really Achieving Your Childhood Dreams”, and went on to becoming a massive viral phenomenon. Randy was also invited as a guest on many TV shows, namely Oprah.

Make the time to do the things that matter the most. Love those around you and do not take them for granted. Get busy LIVING your life instead of just trying to survive life.  Always strive to live your life with a sense of purpose and passion.

One of my favorite lines comes from the film The Shawshank Redemption

“Gotta get busy living or get busy dying.”

Do you live for the moment and cherish each breathing moment you have?

Take time out to enjoy your life, your existence and your loved ones. Don’t take your life for granted because we may not consciously think it but we are do have a fragile existence.

Live Life Abundantly!

Thank you Randy Pausch and family.

You can watch the Last Lecture, “Really Achieving Your Childhood Dreams” from Randy Pausch online at Youtube.

Randy Pausch Last Lecture: Achieving Your Childhood Dreams

Further Reading:

Randy Pausch, author of The Last Lecture, dies

Goodbye to Randy Pausch, a great teacher

Business Lessons from Randy Pausch’s Last Lecture

Website Traffic Edition Of The Newsletter

It’s been a while since he last edition of the Miriadz Cyber Times Newsletter was published. However today’s issue is ready to read online.

The main subject today is “Website Traffic”!

Click here to check out the newsletter.

Enjoy!

Don’t Call Me Dimdim!

Don’t Call Me Dimdim…

Following on from my post on some of the Internet’s popular web based conference rooms. I have another “Meeting Room” resource, Dimdim. Don’t ask me why or how they came up with that name but it does the job.
Currently you can host a 20 people meeting for free. For a larger number of attendees you can upgrade.
Share your Desktop, Power Point presentations, PDF files and more.

“Dimdim Features

Dimdim is easy, affordable and open web collaboration software with a robust set of powerful features that just keeps getting better. Dimdim scales to thousands of meeting attendees, provides up to world class availability and comes in multiple hosted and onsite configurations including downloadable open source and a free hosted version. Dimdim does not require attendees to install any software and is the easiest way to share documents and desktops, chat, talk and view others online.”

Dimdim Advantages

Dimdim Disadvantages

So don’t be fooled by the odd name I’ve used Dimdim and it rocks!

Beside it uses Flash which most people already have installed on their computers and takes up much less bandwidth and CPU speed like than other web based meeting rooms.

Overall Dimdim is a pleasure to work with. Unlike my favorite webinar software HotConference attendees do not have to install software to join scheduled meetings and to gather instant feedback from polls is two features that will greatly enhance Dimdim and make it a more viable choice for online webinar presentations.

Other meeting room software mentioned require downloading large software files which is something I would prefer to steer away from. Especially as many Windows Vista users experienced problems installing HotConference. I found out that they need to take certain steps to right click and select “Run as administrator” to complete installation.

I had reports from attendees that the software didn’t work and of course they missed out on my meeting. Yikes!

Spam, New Contact Form, Aweber and Email Updates!

New Contact Us Form

Seems that some idiots felt they had the right to add my email into their autoresponder just for using the form. So my response to this is to REMOVE the Aweber form in place of a regular Spam free contact form. I also want to alert everyone to the fact that my main email address has been officially TERMINATED!

I have used that email address since the launch of this website way back in 2002. However even with the aid of MailWasherPro to automatically filter out the “crap”, the level of Spam has grown to such ridiculous level that I had to get rid of my main contact email address once and for all!

Now once again I have taken back control of my inbox. I really loathe support systems so for now I steered way from that option. I know I works well for some but I want to keep things simple on this website.

Ticket Support Systems

One thing I do like about support tickets is the built in feature where you can enter the most frequently asked question so before people send in their questions they can check the pre-written answers before continuing with their enquiry.

For instance Rosalind Gardner’s support system is set up nicely. She has very competent virtual assistant who will answer questions promptly and courtesy in good time.

Well I’m not a famous as young Ros  :wink:  but I can understand how the support ticket system sets her free from inundated with emails. Plus give her more time to spend in her pool eh!

So be good and DO NOT enter my email address into your hosted autoresponder systems because I will continue to report people for this. I only wish these people used Aweber they would lose their accounts in a blink of an eye. :shock:

Contact Via Skype

Regular subscribers and visitors have always been courteous. In fact the best way to contact me is via Skype.

I’ve used Yahoo Messenger and Google Chat but now I’m a die hard fan of Skype. Especially as I can keep in contact with friends and family members outside of the UK and not have to worry about long distance phone calls. All toll free chats with other registered Skype users.

I even spoke with my Floridian buddy during the early hours of the morning to catch up on our latest endeavors all for free.

So you can be sure I will get all text messages as soon as I log in.

Love Skype, Love Broadband, Love the Internet!

Feedback

Thanks to several regular and new customers from New York who contacted me by phone to let me know that one of my emails bounced. This can be a warning sign that there is a potential scam. You buy a product and then cannot contact the seller if there is a problem.  I called him back to assure him that I had changed emails and regularly changed download links and made an error copying the new destination URL which resulted in him getting nothing but a 404 error page.  I also emailed him the download link and waited until he had his product. Not many people would do that for a customer but I was able to reassure him and develop trust and a lasting friendship. Thanks also for joining the newsletter too!

See the new “Contact Us Page“!

Thanks for your patience and understanding.

Nancy P Redford

Besides there would be no point wring a book about the Top 30 Scams and Shams if I myself were not legit.  :shock:

Related Articles:

Spam, Scams and Autoresponder Nightmares!

What’s All the Fuss About Reverse Marketing

FeedBurner Email Problems - Let Me Go

John Reece and Traffic Secrets 2.0 At Last

That time old concern of every webmaster is “Traffic”. You hear people telling you that you NEED traffic to your website or you’ll just be another URL in the midst of millions upon millions of others.

The very long awaited Traffic Secrets 2.0 course update has is finally ready!

Completely revamped to reflect the changing wave of traffic generation methods and for a significantly lower pricing than previous versions. Making it very affordable and more accessible to a larger audience. However there is nothing to buy today. Instead John Reece wants to share some of his strategies in his video.

Without going into a long drawn review I encourage you to take a peek at the presentation video from John Reece and enjoy the follow up video course for lots of great tips and content for you.

Maybe I could get John to make a quick video for me too!  :wink:

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UPDATE:
The 3rd and final video is ready to view. No sign up required. Watch the 3rd Traffic Secrets video presentation and enjoy!  

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UPDATE:

Related Articles:

Guest Article: Explode Your Sales With Other People’s Traffic

Neil Shearing’s Auto Income Secrets - Make Money Quickly & Easily

How to Start Your Perpetual Traffic Machine

Stressed Out, No Computer Yet Kissed By An Angel!

I’ve been without a PC, sick, exhausted, busy as a bee and stuff that I don’t want to go into.

Now I’m back to business I wanted to share this special message below that helped to cheer me up!

Thanks for your kind messages and patience :wink:

__/ __/ __/ __/ __/ __/ __/ __/ __/ __/

 

A Kiss for you.

make sure you read the words

Now
‘Share’ this post with 5 friends immediately

And
you will be kissed by an Angel !!!!!!

Feel free to link to this post from your own blog, ezine or website :grin:

 

Thanks for reading,

Nancy P Redford

P.S.
Thanks to Debbie Dolan for the above me message originally sent via email.
You’re an angel!